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Tag Archives: new gTLDs
New gTLDs – no right or wrong answer
Applications for what appears to be a significant number of new top-level domains (TLDs) will open Jan 12, 2012. The initiative by the Internet Corporation for Assigned Names and Numbers (ICANN) is flanked on the right by those vigorously opposed, … Continue reading
New gTLDs and SEO
There is a great deal of interest and debate surrounding the question of how the new, upcoming gTLDs will affect search engine optimization (SEO). We’ve looked into this question, specifically in regard to gTLDs that are in the control of … Continue reading
Posted in Trends Blog
Tagged new gTLDs
Decision Points for .brand gTLDs
Whether or not to acquire a .brand Top Level Domain (or gTLD) depends on an organization’s brand and marketing strategy, market position, customers and possibly even its partners and channels. The big question though is what will those elements look … Continue reading
New gTLDs – Standard vs. Community-based Applications
The Applicant Guidebook published by ICANN makes provisions for basically two types of gTLD applications, community-based and standard applications. The apparent appeal of a community-based gTLD is that in the event of multiple applications for the same name string, a … Continue reading
How do organizations view a .brand?
More companies are giving serious consideration to a .brand now that a definitive timeline for New gTLDs has been established by ICANN. There are a number of strategic factors in determining if a gTLD is warranted, with significant weighting on … Continue reading